Google is one of the most well-known worldwide brands today. As a result, it's nearly impossible for anyone not to include it into their daily business operation in some way. Whenever you ask business owners about the significance of Google for marketing, you'll find that achieving first-page search results is on the top of their list.
Despite the fact that their search engine processes 3.5 billion searches each day, Google is much more than a search engine. In reality, aside from its search engine, Google has a variety of business tools that can be extremely useful to marketers. Therefore, we've compiled a list of the most important Google marketing tools to help, so you can be assured your company is getting the most out of Google.
Google My Business is a free service that allows you to manage your business's digital presence across Google, notably Search and Maps. Consider it a lighthouse that directs consumers and leads to your company's physical address and website. When you claim your listing, you may add details like your business's name, address, and phone number (also known as "NAP"), hours of operation, website address, and other content to assist you stand out from the rest.
You may also use your listing to provide updates and special deals, gain new customers with product images, and react to feedback.
Google Trends is a free online search tool that shows you how frequently specific phrases or topics have been searched over time. It also emphasises popular issues, allowing you to pique people's curiosity. Google Trends is a free online search tool that shows you how frequently specific phrases or topics have been searched over time. It also emphasises popular issues, allowing you to pique people's curiosity.
Browse Google Trends for ideas when your writing content or advertising idea wells run dry. It illustrates how frequently people search for a specific term in relation to total search volume in different parts of the world. Use this to come up with creative ideas and, in conjunction with Keyword Planner, to do keyword research.
It can be tough to appear in Google Search organic results, but you can get a head start with Google's advertising tool, Google Adwords.
You build ads that focus on particular phrases relating to your business, and when people search for these keywords on Google, your ads display above or to the right of organic search results. Your ad costs vary depending on how competitive the keyword you're targeting is, but you only pay if people click on your ad.
People mostly believe reviews from people who are similar to them, so taking note of what they say about your company is critical. The usage of Google Alerts is a smart approach to do this.
You select what you'd like to hear about, and Google notifies you when it appears on a new web page. You can get results weekly, daily, or in real time. You can also decide to track mentions in news, blogs, and books, among other things. To get started, you'll only need a Gmail account.
Google Alerts are particularly useful for tracking brand mentions, industry trends, keeping up with popular news items, finding articles and information to publish, and keeping a watch on rival activity.
Google Keyword Planner makes it simple to uncover keywords that are relevant to your business. It can help you come up with keyword suggestions for your business's website, blog posts, and AdWords advertisements. (To use the tool, you'll need to create a Google AdWords account, although it's free.)
If you're starting from zero and aren't sure which keywords to target, simply enter the URL of your landing page into the tool, and it will generate a list of keyword suggestions. And if you want to improve your organic SEO, you should start by doing some keyword research. Keyword research aids in the selection of keywords to target when writing blog and website material, allowing you to focus your SEO and content development efforts so that you may be found by the suitable searchers.
Developing a small business website is unquestionably important for your marketing strategies. But simply “developing” isn't enough; you also need to understand how the site is functioning in terms of traffic - how many people visit, where they come from, what they do once they arrive, and how long they remain.
All of this and more is available through Google Analytics, the most extensively used analytics software on the internet. The information it provides can help you obtain a better knowledge of your visitors and adapt their experience to meet your marketing objectives. This Google marketing tool is vital for any small business since it provides you with the information and data you need to inform and grow your organisation.
Digital Garage is a free online course that covers everything digital, from websites and monitoring to digital advertising and even beyond. It's not your typical online learning experience; it includes quizzes, pictures, and movies, among other things.
It could be utilised by freelancers and small firms looking to better their digital marketing, as well as social media enthusiasts and marketing and sales managers at larger corporations.
Google is far more than a search engine, as you can see. It now provides a whole ecosystem for marketing your business. To expand your web presence, display your services and products, and convert more leads into consumers, use these seven Google tools.