Google Ads comprises paid ads that display in search results on google.com, as well as adverts that show on other websites via the Display Network and Google's AdSense program. It is also Google’s online advertising program, the program allows you to create online ads to reach audiences that are interested in the products and services you offer. The Google Ads platform runs on pay-per-click (PPC) advertising, i.e. you have to pay every time a visitor clicks your ad.
Nevertheless, Google ads have a lot of benefits when you implement it. Recent study shown, 90% of consumers say ads influence their purchase decisions while 75% of users say paid search ads make it easier to find information. Not to mention, also 66% of shoppers prefer online shopping over shopping offline and 63% of people have clicked on a Google ad. Google Ads Statistic recorded also 59% of people prefer to go online for purchase recommendations.
Source: Google Ads conversion rates insight from Google Ads Statistic
As the figure above, this ad network offers your company access to almost all online shoppers. It’s also excellent for advanced ad strategies, like remarketing. Apart from that, there are tons of reasons why you should start Google Ads for your business. Here we listed below the top 5 reasons to give you a little heads-up on this matter.
1. Help to elevate your customers and leads.
One of the most effective lead generating techniques is Google Ads. If you build up your campaigns correctly, you may deliver highly focused leads to your website, opt-in form, or other online property.
Google Ads lets you target individuals who are looking for what your company has to offer. This means you can continually refine your searches so that only people who want to buy your products or services are sent to your websites through this platform.
2. Monitor and maintaining your campaign at all times
To execute ad campaigns that reach as many people as Ads can, you used to have to leap hurdles and cut through heavy red tape. Starting and finishing those efforts would consume time and resources that may be better spent elsewhere.
Buying ad space via software, often known as "programmatic advertising," on the other hand, is simple enough for even a single well educated individual to do. They'll be able to launch and end campaigns, reach the appropriate individuals at the appropriate price, and do it all in real time if they get some training. You'll be able to devote your resources and time to other important projects as a result.
Google Ads is recognised for providing campaign results and reports in a timely and transparent manner. Because the dashboard provides all of the information relevant to each campaign, such as the advertisements clicked, the keywords entered by website visitors, and the cost of clicks, it's simple to track the development of your campaigns. Google Ads is a very transparent and user-friendly system because of these qualities.
4. Maximizing ROI
A persuasion-inducing post-click landing page. Google isn’t the only thing that will maximize your advertising ROI. But, the Ads team has devised numerous distinct bidding techniques to assist you achieve certain marketing goals while consuming the least amount of your budget:
CPC bidding: If you want to generate visitors to your website.
CPM bidding: If you're seeking to raise brand exposure, which stands for "cost per thousand viewable impressions." You pick an amount of money you're prepared to spend for 1,000 individuals to see your advertisement in full view with this method.
CPA bidding: use when they’re focused on conversions like purchases or sign-ups.
If you want to increase brand recognition, do it this way. You'll be able to show your adverts to a larger number of individuals than if Google just served them to those who had the highest likelihood of clicking or converting. It also works the opposite way around.
At every point of the buyer's journey, Google has something for every business and prospect. Bidding on wide keyword search words like "accounting software" can display your ad to prospects early in the product research phase, allowing you to fill the top of your funnel using two simple yet effective techniques:
Capture their information with your post-click landing page and start sending them informative content that proves your authority. If they don’t convert, use retargeting software to draw them back until they do.
Spending on long-tail keyword search keywords like "accounting software for freelance marketers" seems to be another effective way to expand your client base. These are usually cheaper, and they're well worth it if you'd like to lure people who are seeking specifically whatever you have to offer. People that search for long, specialised strings of keywords usually have a higher level of intent.
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