AUDIT KEY FINDINGS:
The dealership is located in Shah Alam but 78% audience is primarly from Kuala Lumpur and other locations away from the dealership
Facebook page is too skewed to the male segment (90%)
Findings paved the way for re-balancing exercise and leads generated after that saw a huge increase in a female segment which eventually has a better conversion to sales
The dealership witnessed over 68% increase in enquiries for cars and slot bookings for after-sales service in just 45 days after audit, even with reduced ad spending on Facebook as a result of better organic reach and engagements.