An automotive dealership in Shah Alam is curious to uncover the reasons low traffic to their dealership website and low engagements on their social media channels, primarily Facebook.
Before much effort in digital marketing can be done, the key is to understand the current breakdown of its efforts and their impact to their planned strategy.
Adstrux was engaged to conduct a digital marketing audit for both Facebook and website to get a deeper understanding of what worked and which didn’t.
AUDIT KEY FINDINGS:
The dealership is located in Shah Alam but 78% audience is primarly from Kuala Lumpur and other locations away from the dealership
Facebook page is too skewed to the male segment (90%)
Findings paved the way for re-balancing exercise and leads generated after that saw a huge increase in a female segment which eventually has a better conversion to sales
The dealership witnessed over 68% increase in enquiries for cars and slot bookings for after-sales service in just 45 days after audit, even with reduced ad spending on Facebook as a result of better organic reach and engagements.
Your brand's Facebook page are subject to Facebook's algorithm with limited eyeballs based on relevance to the audience. Hence, it is important that your posts are well engaged by the organic audience and followers from get - go.
CASE STUDY 2
After working with multiple digital marketing agencies, a branded luxury dealership in the Klang Valley concluded that they did not find any impact in their digital marketing efforts.
Adstrux subsequently was appointed with the approach of clear ROI template to ensure each marketing dollar is measured.
IMPACT ON DIGITAL ASSETS
(vs January - March 2019)
+ 1,300 nett
New followers on Facebook page
Increase in reach to relevant audience, improving page likes and engagements
Increase in new messages for product enquirers via Facebook Messenger
Vehicles sold during the period directly attributed to digital campaigns
COST PER LEAD PROPOSED:
TOTAL LEADS DELIVERED THROUGHOUT THE CAMPAIGN PERIOD: