• SUCCESS STORIES

    BRINGING RESULTS THAT MATTER

     

    Our success stories hinge on our team's rooted understanding of accountability that comes with the trust from our clients to deliver the highest return from every marketing dollar spent.

     

    That is why we are passionate with your business results in every step we make.

  • CASE STUDY 1

    Services Subscribed :

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    An automotive dealership in Shah Alam is curious to uncover the reasons low traffic to their dealership website and low engagements on their social media channels, primarily Facebook.

     

    Before much effort in digital marketing can be done, the key is to understand the current breakdown of its efforts and their impact to their planned strategy.

     

    Adstrux was engaged to conduct a digital marketing audit for both Facebook and website to get a deeper understanding of what worked and which didn’t.

    AUDIT KEY FINDINGS:

     

    LOCATION GAP

    The dealership is located in Shah Alam but 78% audience is primarly from Kuala Lumpur and other locations away from the dealership

     

    GENDER GAP

    Facebook page is too skewed to the male segment (90%)

     

    Findings paved the way for re-balancing exercise and leads generated after that saw a huge increase in a female segment which eventually has a better conversion to sales

     

    KEY RESULTS

    The dealership witnessed over 68% increase in enquiries for cars and slot bookings for after-sales service in just 45 days after audit, even with reduced ad spending on Facebook as a result of better organic reach and engagements.

    Your brand's Facebook page are subject to Facebook's algorithm with limited eyeballs based on relevance to the audience. Hence, it is important that your posts are well engaged by the organic audience and followers from get - go.

  • CASE STUDY 2

    Services Subscribed:

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    After working with multiple digital marketing agencies, a branded luxury dealership in the Klang Valley concluded that they did not find any impact in their digital marketing efforts.

     

    Adstrux subsequently was appointed with the approach of clear ROI template to ensure each marketing dollar is measured.

    IMPACT ON DIGITAL ASSETS

    (vs January - March 2019)

     

    + 1,300 nett

    New followers on Facebook page

     

    +276%

    Increase in reach to relevant audience, improving page likes and engagements

     

    +120%

    Increase in new messages for product enquirers via Facebook Messenger

    ROI

    Vehicles sold during the period directly attributed to digital campaigns

     

    COST PER LEAD PROPOSED:

    RM 85

     

    TOTAL LEADS DELIVERED THROUGHOUT THE CAMPAIGN PERIOD:

    367 LEADS

     

    TOTAL LEAD GEN COST:

    RM 31, 195

     

    TOTAL CARS SOLD:

    18

     

    COST OF MARKETING PER CAR SALE:

    RM1,733

     

    AVERAGE MARGIN PER CAR SALE:

    RM13,500

     

    ULTIMATE ROI:

    7.8X FOR EVERY RM1 MARKETING SPENT

  • Wondering how we can further help you to kickstart your ROI engine on your marketing spend?