Vending machines in Malaysia have been around for a long time and have always been seen as a convenient way to purchase snacks and drinks on the go. However, they can also be an effective tool for advertising and marketing.
As Malaysian businesses gearing up for the imminent wide placement of machines in offices, residences, malls, theme parks and more locations due to the convenience of accessibility and rising labour costs (24/7!), we'll explore the benefits of using vending machines as an advertising and marketing medium.
Vending Machine Advertising Benefit #1: Wide Reach
Vending machines are often located in high-traffic areas, such as shopping malls, airports, and train stations, which makes them a great way to reach a large number of people. By placing your ad on a vending machine, you can get your message in front of a wide range of potential customers.
Vending Machine Advertising Benefit #2: Targeted Marketing
Vending machines can also be used for targeted marketing. For example, if you want to advertise a new energy drink, you can place your ad on vending machines in gyms, stadiums and health oriented centres and outlets. This way, you can reach people who are more likely to be interested in your product.
Vending Machine Advertising Benefit #3: Constant Exposure
One of the advantages of vending machines is that they are always available. People use them at all times of the day and night, which means your ad will be seen constantly. This constant exposure can help build brand awareness and keep your product top of mind.
Vending Machine Advertising Benefit #4: Flexibility and Highly Customised
Vending machines can also be customized to suit your advertising needs. You can choose the size and location of the vending machine, as well as the design of the machine and the graphics on it. This flexibility allows you to create a unique and memorable advertising campaign.
Vending Machine Advertising Benefit #5: Interactive Experience
Vending machines can also be used to create an interactive experience for customers. For example, you can set up a vending machine that dispenses free samples of your product, or you can create a game that customers can play while waiting for their snack or drink on screen. This kind of interaction can create a positive association with your brand.
Vending Machine Advertising Benefit #6: Cost-Effective
Compared to other advertising mediums, vending machines can be a cost-effective option. The cost of advertising can be relatively low, compared to the other indoor display media options and best of all, conversion through sales or sampling of products are possible. This can be especially beneficial for small businesses with a limited advertising budget.
With more spots secured by vending machine operators in the country, the function of vending machines as advertising medium is getting more appealing. They offer a wide reach, targeted marketing, constant exposure, customization, interactive experiences, and cost-effectiveness. If you're looking for a new way to get your message in front of your intended audience and potential customers, vending machines may just what you are looking for to get the results your brand need.