Melvin has always been involved in starting, growing companies as well as having his fair share of winding up unsuccessful companies that provided him with great insights of running and growing successful startups - all down to execution and speed in building networks.

He has been widely sought after to advise, consult and train entrepreneurs and businesses to achieve metrics that are vital to move on to next phases of growth as well as invited to conferences to speak on topics that includes activation of intrapreneurship within organizations, lean startup principles, disruptive leadership, and various sales breakthrough strategies.

An experienced Marketing Campaign and Operations Director, Richard kickstarted his career at the highest level of corporate consultancy in Accenture.

He joined Adstrux Asia as the Campaign Director in 2019. Through the company he is now serving the dealerships from renowned brands such as BMW, Volvo, Subaru, Proton, Toyota, Honda and more, to transform their traditional set up into a digital facilitated customer experience from marketing to sales, as well as after-sales service.