Gaining more followers is a common Instagram milestone that businesses work towards when building a brand. To some, reaching this tier demonstrates you have the potential to be a serious online influencer in your industry. However, with influencer marketing on the rise, Instagram users sometimes...

Before you can understand the importance of marketing research, you need to know what it is. Market research isn’t about a specific method or activity, it’s just what businesses call their attempt to learn more about their target customers. While tasks like surveys and focus groups can help, they...

Email marketing is the single most effective marketing channel out there. Doing it well is not easy, but very worth the effort. Studies consistently show that emailing a subscriber base regularly translates into revenue over time. Below, we have gathered seven email marketing tips and tricks that...