It takes more than appealing graphics and trendy typography to make a decent user interface. It's all about the "small things" that stack up to a polished, engaging brand image. It's more about making websites that people want to visit and engage. So, what user interface modifications can you make to boost your conversion rates — sometimes dramatically? Let's take a deeper look.
1. Make Use of Appropriate Headings
Headings serve as a road map for your visitors as they navigate your site's content. Web crawlers use them to figure out what your website's goal is. In fact, using correct headings makes it easier for users and search engines to understand what your page is about. They arrange concepts, form a logical structure, and make scanning written information a breeze.
On each page of your website, only utilise one h1 tag. People will be able to comprehend the main purpose of your page, and crawlers will be able to index your site under the appropriate categories in results pages. Furthermore, maintain your h1 tag toward the top of your page and put keywords in it, preferably at the start of the page title. According to excellent design and accessibility guidelines, each page should only have one H1 header.
2. Use sliders selectively.
Most contemporary sites use sliders (also known as image carousels) for a variety of purposes. They're fashionable. They allow you to put a wealth of details well above fold and highlight significant points of interest like discounts or offers.
However, they frequently scroll so quickly and strive so hard to get everything in , and fail to achieve the initial goal of presenting information that is designed to attract attention. It can be hard for users to keep up with them, let alone browse through them. Make it simple to navigate instead. To explain your thoughts clearly with simpler words, reduce the number of slides and utilise content that is brief.
3. Enhance the navigation of the website
Although it may seem self-evident, many web pages struggle to make navigation simple. This has a negative impact on UX and SEO. Avoid menu items that are complicated, multi-level, or confusing, and ensure your mobile site's interface is simple to utilise. On all webpages, you may also insert a navigation bar. People aren't constantly going to your homepage. Also, for your desktop version, try making your menu persistent so that it follows users as they scroll.
Finally, keep the amount of navigation menu options to a minimum. It will significantly increase the link authority of the rest of your website. When your navigation contains an excessive number of links, it is challenging for your other pages to climb in search queries.
4. Include clear calls to action (CTAs)
Incorporate call to action (CTA) buttons on your website if you want to attract your visitors on your page for longer. These buttons will assist you in keeping your audience's attention and providing a better journey for them.
CTAs assist your visitors in taking the next action. Many users will visit your website and enjoy everything they see. They may, although, be uncertain on how to proceed. You can encourage your viewers to take the next step by including CTAs. You keep them on your page for a longer period of time, which improves your SEO. These features also allow your visitors a better user journey on your site because they can see exactly what they should do afterwards.
Proper interface design is a coordinated effort that streamlines the browsing experience and significantly contributes for your users. This should make your website effective, modern, and valuable to the potential customer. Everything starts with getting to know your users, which includes learning about their interests, expertise, tastes, and patterns. When building your interface, keep the suggestions above in mind once you've learned about your user.