Digital marketing helps make businesses more accessible to organizations of all sizes. Nonetheless, given how costly it is to operate a business, the company can be reluctant to spend additional money without guarantees. In order to further validate and attract audiences to your business and its goods or services, there are cost-effective methods to use online. Subtle digital marketing strategies can make a big difference in the marketability and profitability of your business, whether it's through social media, a website, or other means.
1. Social Selling Can Connect & Convert
Consumers are savvier and more knowledgeable than ever before. Because of the growing power of social media, through researching products and creating or reading reviews, people use those platforms to make informed purchasing decisions.
You need a social media team who knows how to use social media to interact with potential buyers in order for social selling to work. On an ongoing, long-term basis, social media marketers need to track their accounts, offer value to prospects, and engage customers to make it work.
The major key to making social selling work is to share relevant, eye-catching content. You build relationships with individuals by doing so and can play on the effect to boost your sales efforts. Identify with whom you want to communicate and what channels they use, and then prepare for those targets for your content. Build content that is visually compelling and offers a solution to the challenge of the client. You are positioning your brand as an industry expert with a helpful and constructive contact point for your prospects.
2. Track Success & Adjust Campaigns
Conversion rates increase in real-time by using digital marketing methods, like those on social media. The conversion rate is the percentage of viewers who are converted into leads and, soon enough, customers.
We need metrics and trackers to measure sales efficacy. Some common indicators include return on investment (ROI), increment sales, returning visitors. These help you formulate your brand strategy, observe the issues that need to be addressed and create a more collaborative work environment as you improve.
Conversion rate and other metrics highlight the weak spots within your marketing strategies. If you know an email was sent to a whole list of leads, but only a handful converted, you know something is missing. Also, when you see a campaign suffering, you can detect which touchpoints turned the customer off and adjust that landing page or email to be more appealing.
Once you track and monitor the marketing metrics, you will know how to allocate your marketing budget. Acknowledging and using key metrics enables you to allot resources to the marketing channels and tactics that are working. Tracking success also helps you to replicate it more readily in the future, so you connect with prospects sooner.
3. Low-Cost Content and Customer Engagement
People always think that it requires a large amount of money to advertise. But it’s okay if you don’t have a lot of budget for it. If you don't have a big budget or you spent a lot of money on a particular aspect of a campaign, you can still advertise successfully. Use your social media to drive attention to your business by creating a series of posts that are on a trending topic and relate to your campaign or brand. This can help generate traffic from unexpected sources but from an audience that is still relevant.
Leverage your data to shape your marketing plan. Focus on what your current customers like about your company, including the emails you send, the content you share, or the promotions you do. It’s valuable to use your analytics to gain valuable insight. And every once in a while, send out a survey to connect with and get feedback from customers. These tactics allow for honest feedback and enhanced information that numbers can convey.
It’s important to consistently interact with customers using more cost-effective strategies as it allows you to connect with new customers in a meaningful way. While creating a better foundation with leads means it'll be much easier for sales and marketing to move them through the funnel.
4. Brand Awareness on a Budget
Without exerting too much spending power, digital marketing experts raise brand recognition by the simplest means. An inexpensive and very powerful digital strategy is email marketing. Compared to other digital tactics, email marketing can generate four times the ROI. This is why it's the go-to plan for most organizations.
It’s almost free to run an email marketing campaign. All you need is just your time and effort, and good content like persuasive text from the subject line to the body, a timeline that fits with marketing goals, an enticing call-to-action, and a great landing page to make it work.
When you have the writers and designers in-house who can produce those materials, you’re set. If not, outsource copywriting and design to make emails and landing pages more appealing on a limited budget. If you work with an agency, they can set you up with great resources.
5. Take Advantage of Social Media Influencing
Many marketers have started to partner with social media influencers and it has become a trendy way for enterprises and small businesses to increase outreach.
If your business is in retail, this is especially useful, whether you’re selling jewelry, accessories or any other fashion or beauty-related products. If you’re a large retail brand, you could offer a higher price item in exchange for a sponsored post by a notable influencer. Though you have to pay a sum upfront, influencers have loyal followings that trust their recommendations. So, the right partner can position your products perfectly for a spike in sales.
Don't be afraid to contact influencers. This is what they do. Tag them on social media posts if it's something the influencer can relate to and ask them for a share. Striking up a good bond with such people in the social media industry will make your business and its services more enticing to a wider scope of people.
These 5 tactics show the cost benefits of digital marketing across a range of functions in a business. The key to using them is to have the right talent in-house that can capitalize on the opportunities.