Digital Marketing in Malaysia 2020

· Marketing,Social Media

Digital marketing is the use of the Internet to reach consumers. Today, it has become one of the most common ways to attract audiences and drive traffic online, eventually enhancing business.

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Let’s look at some statistics:

  • There were 26.69 million internet users in Malaysia as of January 2020; 
  • The number of internet users in Malaysia increased by 919 thousand (+3.6%) between 2019 and 2020; 
  • Internet penetration in Malaysia stood at 83% in January 2020. 

The statistics are amazing as they showed how powerful the internet can be. Digital marketing happens most often on social media platforms such as Facebook, Instagram, Twitter and LinkedIn. Based on Simon Kemp (2019), the most active social media platforms in Malaysia are ranked as below:

  1. Youtube 93% 
  2. WhatsApp 91% 
  3. Facebook 91% 
  4. Instagram 70% 
  5. FB Messenger 64% 
  6. WeChat 47% 
  7. Twitter 44% 
  8. LinkedIn 29% 
  9. Skype 26% 
  10. Pinterest 25% 

However, always keep in mind that different platforms are for different purposes. You can’t target communication applications like Messenger, WhatsApp or WeChat for marketing purposes. These applications only serve as an additional platform for communication or customer service use.

When promoting on social media, it’s important to include eye-catching, engaging, and newsworthy data with mixed visual media. To tell a story and sell your brand, you can also use resources such as live video and interactive features like poll. Most importantly, choose a suitable channel, use it wisely, and fill in suitable content. Not only that, one of our previous articles actually mentioned some other ways to improve branding on social media.

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The main reason for digital marketing being so popular is because no matter what sector or business you’re in, you may or may not be aware that the competition in your industry is fierce. However, if you leverage the power of digital technology in the right way, you'll be able to cut through the noise and grow your business. Hence, these are some of the things a SME can do to leverage the power of digital to engage and influence their audiences.

As a digital marketer, or a digital marketing agency, going digital is no longer a choice, it’s a must. What are the inconveniences of a digital strategy? The digital world has no disadvantages. It’s a winning strategy. But, of course, like any strategy which is developed, if you don’t lead the change efficiently, it won’t be fruitful.

Ultimately, having a website is not necessary as it depends on your activity and your products. By going digital, it’s about existing in the digital world along with good content that you can deliver. Let’s take social media for example, even though having an active and professional social media presence is just one small part of the digital transformation process.

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If you’re keen to start but have no idea on how to, get a digital transformation consultant. This is our job, we can help you deliver the best content, and which makes you stand out in the crowd to the people craving for your services. Thinking of contacting us? Do it now.