Audio Storytelling on Facebook:

Facebook X Soundbites

· Industry Update,Social Media

Business storytelling is a distinct content discipline that leverages well-crafted narratives in a diverse range of content types, while content marketing is much broader and speaks to the collective efforts that companies use to communicate with their audiences in informative and engaging ways. Audio seamlessly fits within our busy lives, allows us to be inspired by new ideas, and talk with other like-minded people without pressure. You can share your personal story or join in on a global conversation in any way, anytime, anywhere — even on a bad hair day without any makeup — or in your car or on a run!

Facebook mentioned that there's a rise of audio usage that ranges from audio calls to audio messages on WhatsApp and Messenger which embark the idea of creating this feature called - Soundbites. Now, you would be able to make recording of audio messages much more easier and interesting! There will also be sound effects like birds chirping, famous quotes, popular songs and multiple categories to choose from. 

Since this feature is still under beta testing, this audio creation function are currently reserved for selected users. From audio quality enhancements, captions, speech translations, and superhuman hearing, Facebook's ultimate goal is to make audio presence easy, natural, and immersive so you can more fully experience social presence. Whether it’s an in-depth conversation or your passing thoughts, we are building audio tools and formats that connect people with the things they care about.

Soundbites is like a sound studio in your pocket, mini and smart. This audio creation tools might have features like sppech-to-text and voice morphing and it can make the audio quality clear and loud through Facebook's artificial intelligence. You can also use music from Facebook Sound Collection as your background music. Now with the ability to mix audio tracks, a growing collection of sound effects, voice effects and filters, it would be interesting for all Facebook users.


Screenshot of audio creation tools

Soundbites: A New Social Audio Format

These audio creation tools will enable you to create Soundbites short-form, creative audio clips for capturing anecdotes, jokes, moments of inspiration, poems, and many more. Facebook will start in beta mode for Soundbites over the next few months with a small number of creators and refine the product with their input before making it available to everyone. 

To start, they will be collaborating with creators to experiment with different concepts. Imagine, comedian Drew Lynch, sharing his short rants and food reviews in ASMR; Lolo Spencer, an accessibility advocate, reciting daily affirmations and her favorite inspirational quotes; Tobe Nwigwe, a visionary and entrepreneur, sharing his “convos with Tobe” about fatherhood and being a first-generation Nigerian American; Molly Burke, a motivational speaker who is blind, recording empowering stories about overcoming adversity; and Josh Sundquist, an author and comedian, using voice effects to augment his impersonations and storytelling. The possibilities are endless and we can’t wait to hear their Soundbites.