Google is the most popular search engine that has been used world wide. According to StatCounter, 92.24% of people are using Google in their daily routine from all devices. Whilst, 2.29% people in the world are using Bing and Yahoo recorded 1.52% users. The graph below shows the latest statistic of Search Engine Market Share from April 2020 to April 2021.
Source: Statcounter, Search Engine Market Share Worldwide
From here we can see that implementing Ads in Google will help us to boost more engagement and branding even better since there are a lot of people who have been using this search engine to gain their benefits. You guys might be wondering what campaigns do the business always use to run their Ads. Here are the types of campaigns that might be useful for you to use to run and gain more engagement.
Some campaign types and targeting are better suited to various phases of the marketing funnel, and thus to various sectors, business sizes, budgets, and target markets. Using the most relevant campaign kinds and targeting objectives, raise awareness, influence deliberation, and motivate action.
1. Search Campaign
Search campaigns let you gain or reach people while they’re searching on Google for the products and services you offer. For example if you are selling Bonia handbags, and people search “Bonia” on Google, your page will appear on it.
It's great for driving sales, leads, or traffic to your website, as you can show your ads to customers actively searching for your products and services.
2. Display Campaign
Display campaigns let you reach people with visually engaging ads as they browse across millions of websites and apps. Display is a great way to expand the reach of your Search campaigns to other parts of the web.
Display also allows you to follow up with remarketing ads to new and existing customers.
Source : WordStream, 2021
3. Video Campaign
Video campaigns let you show video ads on YouTube and other websites. Some Video campaign types can help you boost general awareness of your brand. Others are designed to drive conversions or get people to shop on your website.
4. Shopping Campaign
Shopping campaigns are ideal if you’re a retailer looking to sell your product inventory. Shopping ads appear on search results and the Google Shopping tab. Store owners can also use local inventory ads to promote products available at your physical locations.
5. App Campaign
App campaigns help you find new app users and increase sales within your app. This campaign type uses info from your app to automatically optimize ads across Search, Play, YouTube, Discover, and over 3 million sites and apps.
6. Local campaigns
Local campaign helps you bring people to your physical stores and venues. Your ads will be automatically optimized to appear across Search, Display, Google Maps, and YouTube.
7. Smart Campaign
Smart campaigns are the easiest way to get your ads up and running.
Enter your business, create a few ads, and Google finds the best targeting to get you the most for your time and money.
Source : ePPC
The video below, stated the summarization of types of campaign that are suitable to run the Google Ads.
Looking to run Google ads, but have no idea on how and where to start? Contact us to know more!