How To Optimize Your Website Speed

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A few extra seconds could make a huge difference in your ability to engage visitors and attract potential customers. This suggests that a fast website is critical not just for Google ranking, but also for sustaining a strong bottom-line revenue. We would all prefer a fast website to a sluggish website. But loading time isn't just a personal preference; it also has a significant effect on a site's performance.

The longer it takes for a page to load, the higher the bounce rate. A high bounce rate indicates to search engines that users do not find the content on the website useful, and the page's ranking will suffer as a result. Here, we share with you a few ways to help you optimizing your website speed.

1. Implement Gzip Compression

Gzip compression is a powerful tool for shrinking file sizes. The server sends zipped files of resources, which the browser unzips when making a web page, using GZip compression. This reduces the number of HTTP requests and the time it takes for the server to respond. Before sending the files to the browser, Gzip compresses them. A browser unzips the files and displays the contents to the user. This approach is applicable to all of the files on your website. Gzip can be used on your website by adding a few lines of code or using the gzip utility. GZip compression is a method of compressing data via HTTP requests. 

The time and resources consumed for copying a smaller file from the server to the client exceeds the time and bandwidth saved in compressing and decompressing a resource. This method not only speeds up page loading but also lowers server costs.

2. Use a Content Delivery Network (CDN)

A content delivery network (CDN) is a collection of web servers located in various geographic locations that deliver web content to end users regardless of their location. All user requests are sent to the same hardware while the website is hosted on a single server. As a result, the time it takes to process and request rises. Furthermore, when users are physically present, the load time increases.

With CDN, when a user requests a resource, the resource will be delivered from the server nearest to the client's location and routed to the nearest server. As a result, content is delivered to users more quickly, and websites operate more quickly. This is a costly, but very efficient, method of reducing load time.

3. Optimize the size of images on your website

Everyone loves photos or images that can catch their attention. Photos play a critical role in the success of online business. On your product pages, having a lot of images or graphics certainly will help increase engagement. The disadvantage of using images is that they are usually big files that cause a website to load slowly.

You can optimize your images locally before uploading them on your website. Some of the tools that can help you in optimizing your images are TinyPNG, ImageOptim and JPEGmini.

4. Use website caching

Website speed optimization guide certainly is not complete without website caching. Many caching solutions today use techniques like GZip compression which have been discussed earlier. When a large number of users visit a website at the same time, servers run slowly and take longer to deliver the web page to each user. 

Caching is the method of storing the most recent version of your website on your hosting server and displaying it before it is updated. This ensures that the web page does not have to be re-rendered for each person. A cached web page does not need to create database inquiries every time it is accessed.The methods for website caching vary depending on the framework on which your website is built.

5. Minimize DNS lookups

A DNS (domain name system) lookup is performed when an HTTP request is made to a domain like to determine the server's IP address. As a result, in order to speed up website loading, the aim should also be to reduce the number of DNS lookups across all requests. 

The most straightforward way to reduce DNS lookups on your site is to exclude requests that ask multiple hostnames. It's important to remember that when it comes to DNS lookups, it's not about the number of requests, but rather the number of different domains.

6. Detect 404 errors

A 404 error indicates that the requested page was not identified. When the accessed content of a website no longer exists, the hosting sends this message to browsers or search engines. You may use error detection tools and plugins to detect and correct a 404 error.

After you've identified all of the 404 errors, you'll need to evaluate the traffic they give. You should leave these dead links alone if they don't carry any visitors and therefore don't use any server resources. If these pages continue to receive traffic, consider implementing redirects for external links and updating the internal link addresses.

7. Minimize redirects

A redirect is an instruction that takes a client from one location of a resource to another automatically. Additional HTTP requests are generated by website redirects, which has a negative effect on results. Each redirect lengthens the time it takes for your web page to load, so you should avoid using them in your code unless absolutely necessary. We recommend keeping them to a bare minimum or completely eliminating them. To begin, run a site scan to find all redirects on your website.

Nowadays, the average user wants web pages to load in less than 3 seconds. If you fail to fulfil this standard, you will lose a significant amount of website traffic and, as a result, sales. Therefore, as a practice, we suggest using the following basic yet efficient website speed optimization strategy that we stated above.

Need help in optimizing your website? Talk to us to get a consultation now!