People's choices regarding how they communicate with businesses are changing in this digital age. Almost 71% (7 out of 10) want to be able to connect with businesses in the same way that they communicate with friends and family. Meta is introducing new tools for business to manage conversations and advertisements, as well as new methods to generate leads and share more information about the business.
Many companies believe that Facebook and Instagram advertising that link to a WhatsApp chat are the greatest method to reach out to new consumers and start a conversation. To make it easier to create these advertisements, we'll be adding the ability to build the whole ad directly from the WhatsApp Business app starting soon. This will help small firms find new customers and grow more quickly.
Meta Business Suite is getting new features
WhatsApp comes to Inbox: Meta delighted to offer WhatsApp to Inbox, beginning with a limited test. By centralizing communications and allowing many employees to control messages in the Inbox. This will save businesses time and increase productivity.
Marketing messages in Meta Business Suite: Meta is developing a new feature that will allow businesses to deliver promotional messaging campaigns to consumers who opt in via Messenger. A customer can choose to get reminders about upcoming deals, helping firms to keep customers informed about upcoming sales. Although Meta Business Suite allows them to respond to client questions more rapidly, they have frequently depended on alternative solutions for customer reengagement. With this new feature, SMBs will have a new tool in Meta Business Suite to promote sales and customer loyalty.
Improving Lead Generation and Customer Acquisition Resources
Lead generation tools may help small and medium-sized organizations develop their customer base by identifying new consumers and beginning and maintaining interactions with them. There are severals features that will be launched to improve end-to-end management of lead generation on the platform:
Quote request on Instagram: This free product, which is currently being tested with select businesses, allows businesses to add a "Get Quote" button to their Instagram profile and utilize "Get Quote" stickers in Stories. Businesses may use this button or Stories sticker to create personalized questions to ask clients before beginning an interaction. People may simply and quickly get a quotation from a business after completing this brief questionnaire.
Filtering leads with Instant Forms: With lead filtering in Lead Ads Instant Forms, businesses will soon be able to chase the most promising leads. Responses to various questions can be used to filter leads that may not be a suitable fit for the business.
Creative flexibility: We're exploring a more adaptable and personalized Instant Form, which will allow businesses to include pictures and information in the form. This allows them to provide more visual information about their company and stimulate people's attention.
Gated content: Businesses will soon be able to provide customers who fill out the Lead Ads Instant Form with special, relevant information. With this feature, the customer will be able to download a car brochure or product pricing directly from the Lead Ad Form.
Partner integrations: This feature allows the user to download lead information directly to the CRM so that they can start the conversation with their leads.
Small companies (SMBs) might benefit from these tools that help them engage with consumers and uncover higher-quality leads. All the new features from Meta Business Suit will help to save the time in engaging with the leads in different platforms and increase the productivity of the business. It will be much easier for the SMBs to manage their leads with the centralized system between Whatsapp and Facebook. Thus, it will make easier for them to reconnect with existing leads.