Be wise when it comes to transparency in marketing as it can bring significant benefits to businesses. However, ask yourself some questions before you take action:
(i) Do your ads and marketing accurately reflect the experiences your clients/customers will have with your brand when they do business with you?
(ii) How can you make the experience of doing business with your company exceed the expectations of your clients / customers?
(iii) What is your company doing to conserve natural resources and be more green?
(iv) Is your company always acting in a socially responsible way to improve the lives of people outside your company? This can be those within your community, your region or people around the world, depending on the size of your company.