The key to measuring revenue for any online businesses is website traffic. The conversion in the large business is ultimately driven by website traffic. As a result, the major duty of the marketer and business owner is to drive visitors to the website.
Identifying the various traffic sources that provide users to your site will help you have a better understanding of your website. The visits to our website are referred to as "web traffic." There are some visits that are more valuable than others.
Because the same individual may visit the site multiple times, you must be able to differentiate between the overall number of visits over a particular period and the number of unique visitors to effectively assess web traffic.
Organic traffic comes from Google, Yahoo, Bing, and Yandex, among other search engines. Organic traffic is the most cost-effective source of traffic. Driving organic traffic, on the other hand, necessitates extensive Search Engine Optimization (SEO) efforts in order to rank for specific keywords. SEO is a collection of tactics for maintaining the health of a website in order to rank in the SERPs by satisfying the search engines' algorithms.
According to a study, Google accounts for two-thirds of all Internet searches. The organic traffic measure, however, includes visits from other search engines such as Bing, Baidu, and Yahoo. The amount of organic traffic you get is determined by the amount of content you have and the level of optimization your website has. Organic traffic has a higher quality than paid traffic because visitors visit your site because they want to. When it comes to organic traffic, both on-page and off-page SEO are crucial.
Direct traffic refers to visitors who visit a website by putting the address directly into their browser. People find their way to the website without using a referring source or channel. Direct traffic usually arrives when you've established yourself as a well-known brand or are famous in the market. Your site URLs should be clean, concise, and easy to remember in order to avoid losing potential direct traffic. You may also ask users to save your site to their favourites for future visits.
Because this is all about capturing and establishing the brand in the consumer's mind, getting direct traffic takes a lot of effort and marketing campaigns. Google, Facebook, Youtube, and Amazon, for example. As long as they are in a remote region of the Amazon forest, people from all over the world can input these domain names.
3. Paid traffic
Paid traffic refers to traffic obtained by paying a fee to various sources such as search engines or social media platforms. Google Ads is one of the best instances of the Paid Ads platform, where organisations or people pay Google to have their business website displayed on the Google Search Engine Result Pages (SERPs).
One advantage of paying for ads is that you can get geo-targeted adverts on a cost-per-click (CPC) basis. You can choose which audience and which area of the location to target with your adverts. Bing ads, Social Media ads such as Facebook ads, LinkedIn ads, Instagram ads, and so on are some more paid ad examples.
Search engine ads are also a good supplement to organic positioning or SEO tactics for generating short-term traffic. Attach great importance to keywords and geographical targeting to improve results, and invest time maintaining and optimising your account.
4. Referral traffic
The term "referral traffic" refers to traffic that comes from a variety of websites and other sources. The higher the number of referrals to the site, the higher the website's trust and authority. Referral traffic occurs when other people, known or unknown, link to your website in a blog post, indicating that you have provided them with value. That is why they are also promoting it to others.
Finding active link building activities, such as guest blogging or submitting our site to directories, is one way to increase referral traffic. However, in order to avoid any fines, it's essential to consider Google's link policies.
5. Email marketing
Email marketing management systems can tell you a lot about what's going on with each of your emails, including the delivery rate, open rate, clicks on links, total clicks, and unique clicks. You can track how many visitors come to your site through your messages to determine the performance of your email marketing campaigns.
There are several effective practises for increasing web traffic from email marketing such as conducting A/B testing with multiple variants of the same email to improve things like the subject, creativity, and delivery time or you can use email marketing automation solution to streamline the entire process.
Regardless of how well-thought-out and physically appealing your website is, without traffic, it is more dead than living, metaphorically speaking. Increased site traffic in commercial issues can be a serious challenge, even for online marketing pros.
However, by knowing what sorts of traffic exist and which traffic channels can potentially attract visitors aids in seeing the direction of work and, in general, will make a business marketing campaign more obvious and structured. And there's one more thing. Typically, the most successful marketing plans incorporate various methods of acquiring clients at the same time.