Billions people use Google to find products, read news and search for their favorite local coffee whether it is open or not. Google is claimed to get over 5.6 billion searches every day, with a high percentage of these searches having local intent. This shows that a significant percentage of the searches are conducted by people seeking places in their area. People usually use Google search to give them an idea where they should have lunch or what is the main attraction near their area. Thanks to Google My Business, now every local business could be visible to anyone.
What is Google My Business?
Google My Business is a free internet-based service that helps local companies market themselves online. It's a platform that allows business owners to control how they appear on Google and make their business stand out. By using these free services, local businesses owners could advertise their business and get better chances of drawing people’s attention to their business. Large percentage of the population is using Google, it means a huge audience can view and access their business.
Why is Google My Business Important?
It’s Visible to Everyone
The Google Local Pack is a Search Engine Results Page (SERP) that lists the locations that are relevant to customer search. Besides, it also provides the information about the business like location, operation hours, quick reservation and star rating. It is a useful feature for the customer to get the information about the business. With this service, it will allow the potential customers within your area to notice your business.
Provide Business Owner Useful Information
Google My Business is not helping you with just promoting your business but it also could provide the business owner plenty of information. This information could help the business owner to understand more about their market. When the business owner started to understand the market that could construct the strategies to grow their business.
People Could Leave Review
This feature is very important for a business because it could help the business to improve their services towards customers. Besides, it will allow the owner to understand their customers better and fulfill their needs.
Easy and Free
Google My Business makes it simple for local businesses to market their products and services online by increasing exposure and increasing their chances of appearing in search results. It can assist potential customers in easily discovering and contacting you.The most important thing is with this efficient tool the business owner could use it for free so that it could help the startup business to expand their business.
How To Setup Google My Business?
Step 1: Sign in to Google Business Profile Manager
You must first register a Google Account before you can create a Google local listing.
Step 2: Add your business
Begin by entering in the business name to see whether there is already a profile with that name. If it does, you'll notice it appears as you type. If the business name does not show, click 'Add your business to Google'.
Step 3: Enter your location
You may now provide the address if the business has a physical location. To validate the location, you may be required to position a pin on a map.
Step 4: Fill in your contact information
The next step is to enter the business's contact information. You'll need to provide the phone number, and you may also include the business website.
Step 5: Verify your business
Enter your actual physical address, not a PO Box. This information is just needed to validate your business and is not posted or shared with the public on your Google Business Profile.
Step 6: Customize your profileEnter your store hours, message settings, business description, and images.
As a conclusion, Google My Business is really important for a startup business to grow their business. Creating Google My Business for the local business will help the business to engage with more audience and attract more potential customers. The business will be more visible to the audience and it will also help people to easily access the business information like operation hours and the business location on their fingertips.