An automotive dealership in Shah Alam is curious to uncover the reasons low traffic to their dealership website and low engagements on their social media channels, primarily Facebook. Before much effort in digital marketing can be done, the key is to understand the current breakdown of its efforts and their impact to their planned strategy. Adstrux was engaged to conduct a digital marketing audit for both Facebook and website to get a deeper understanding of what worked and which didn’t.

AUDIT KEY FINDINGS:

LOCATION GAP

The dealership is located in Shah Alam but 78% audience is primarly from Kuala Lumpur and other locations away from the dealership

GENDER GAP

Facebook page is too skewed to the male segment (90%). Findings paved the way for re-balancing exercise and leads generated after that saw a huge increase in a female segment which eventually has a better conversion to sales

KEY RESULTS

The dealership witnessed over 68% increase in enquiries for cars and slot bookings for after-sales service in just 45 days after audit, even with reduced ad spending on Facebook as a result of better organic reach and engagements.

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